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"Where / What / Why" Headers

Formatting

Headings built on a Wh-word, now the default shape the model reaches for whenever it has to name a section, whether an article heading or a slide title. A serious tell on its own, independent of what the content under the heading actually says.

Examples

Where the market is stuck today
What we do differently
What it's worth to you
How you get there
Who's building it
Why bad metrics don't just fail, they backfire

Tags

headingsstructurewh-questiontable-of-contents